Coco BeautyShopify Store - Cosmetics
A complete Shopify storefront design and development project for Coco Beauty, helping an established B2B cosmetics brand expand into direct-to-consumer retail with a branded online shopping experience, custom shade selection, optimized product discovery, and an SEO-focused store structure.
Key Highlights
- B2B to B2C expansion
- Full Shopify store development
- Customized Shopify theme
- Custom shade picker
- Product filtering optimization
- Navigation optimization
- SEO optimization
- Organic search visibility
- Cosmetics
Case Study
The Problem
Coco Beauty had an established presence in the B2B cosmetics market but needed a dedicated B2C storefront to reach individual customers directly. The challenge was to translate the existing brand identity into a consumer-focused shopping experience while making a cosmetics catalog easy to browse, filter, and shop. Search visibility was also an important priority for the brand's new retail channel.
The Solution
Built the Shopify storefront with a customized theme that reflected Coco Beauty's visual identity and supported its move into direct-to-consumer ecommerce. Structured the shopping experience around clear navigation and optimized product filtering, and developed a custom shade picker section to simplify browsing cosmetics variations. Implemented SEO optimizations to support organic discoverability and improve the store's presence in relevant search results.
The Outcome
A complete, launch-ready B2C Shopify storefront that gives Coco Beauty a direct online sales channel alongside its established wholesale business. The store combines brand-consistent design, improved product navigation, a custom shade selection experience, and SEO-focused implementation. The brand also gained organic search visibility and traffic following the launch.
My Contribution
Full project ownership - handled Shopify store design and development, theme customization, storefront architecture, product navigation and filtering, custom shade picker development, SEO optimization, and the overall direct-to-consumer shopping experience.